{"id":9398,"date":"2020-09-21T19:30:21","date_gmt":"2020-09-21T23:30:21","guid":{"rendered":"https:\/\/wearwagrepeat.com\/?p=9398"},"modified":"2024-04-26T09:14:02","modified_gmt":"2024-04-26T13:14:02","slug":"best-blog-post-topics-for-your-pet-business","status":"publish","type":"post","link":"https:\/\/wearwagrepeat.com\/best-blog-post-topics-for-your-pet-business\/","title":{"rendered":"4 Steps to Figure Out The Best Blog Post Topics for Your Pet Business"},"content":{"rendered":"
[et_pb_section admin_label=”section”] The struggle. How often do you sit down to blog and end up just scrolling through Facebook? Or…do you even attempt the struggle? So many pet business owners believe that they\u2019re not \u2018professional\u2019 or \u2018skilled enough\u2019 writers, so blogging ends up falling to the wayside, leaving the words they could share to change their business in the dust.<\/span><\/p>\n Well, I\u2019m here to tell you that you don\u2019t have to be a professional writer to produce an awesome blog post. You also don\u2019t have to stare at your screen willing a beautiful blog post to be written. Every single petpreneur can write wonderful blog posts. It all boils down to coming up with the best strategic blog post topics for your pet business. And that\u2019s what we\u2019re diving into below!<\/span><\/p>\n <\/p>\n I\u2019m pulling straight from my <\/span>Blogging for Your Pet Biz course<\/span><\/a> to give you tangible steps to come up with and finalize the best blog post topics for your pet business.<\/span><\/p>\n First, let\u2019s address the number one question I get asked…<\/span><\/p>\n The answer here depends on so many factors, but if you\u2019re just getting started on blogging, don\u2019t overwhelm yourself. Just figure out how many you\u2019ll be able to <\/span>maintain consistently<\/i><\/b>. <\/span><\/p>\n If it\u2019s only one blog post a month, that\u2019s 100% fine. Once you refine your process, you can increase it from there. There\u2019s no point in me saying, \u2018You should be blogging at least 4 times a month\u2019 and then you end up doing that for the first month and then never blogging again. Start small and build from there.<\/span><\/p>\n Okay, let\u2019s get to the meat!<\/span><\/p>\n I know this is where I lose people, but I\u2019m asking you to bear with me and keep an open mind. This is the game-changer when it comes to producing amazing blog post topics for your pet business (or any other content for that matter).<\/span><\/p>\n I highly recommend getting into a comfortable position and meditating<\/strong> or sinking into your mind. If it\u2019s been a stressful day and you don\u2019t feel ready to try this, simply bookmark this page and come back to it.<\/span><\/p>\n Otherwise, let the inspiration of your dream business come forward. What do you see? Daydream about interacting with your dream client. Picture the most perfect exchange between that client and you. What do you feel with them? What does that bond look like? What are the emotions to describe working with the perfect client?<\/span><\/p>\n Once you\u2019re done and feel you have more energy and excitement regarding your business, write down what you noticed.\u00a0<\/span>\u00a0<\/span><\/p>\n <\/p>\n If you haven\u2019t done this work yet, I highly recommend doing so. You can 100% work off of your meditation exercise to compile your brand strategy. Or, if you already have a simple one going, just build from there.<\/span><\/p>\n Here\u2019s what we want to establish:<\/i><\/strong><\/p>\n From there, you can piece together a brand personality,<\/strong> which is a personality\/characteristics that a brand or business has in which a consumer can relate to. By building a consistent set of personality traits, you can begin to piece together blog posts that align with that personality.<\/span><\/p>\n For example, are you an adventurous dog pack hiker in Colorado? If so, I imagine lots of outdoor-related blog post topics and imagery. I think my ideal clients would want to know…<\/span> I hope this makes sense to begin piecing together topic ideas based on the first two steps above!<\/span><\/p>\n It\u2019s really just a matter of breaking down the number of blog posts you\u2019re going to write for your pet business with the type of content you\u2019re going to produce!<\/span><\/p>\n So, say you\u2019re getting started with even 1 blog post a month. That\u2019s only 12 blog posts for an entire year! That\u2019s 100% do-able!<\/span><\/p>\n Let\u2019s break it down further:<\/strong><\/p>\n <\/p>\n What are you trying to achieve through blogging? This can help you immensely when it comes to blog post topics for your pet business. Are you trying to get more website traffic?<\/strong> Alright, we\u2019ll probably focus on more SEO-related content like pet-friendly guides to your area. The call-to-actions in the blog post (the action item we want people to take when they\u2019re done reading) can be other pages on your website.\u00a0<\/span><\/p>\n Or, are you trying to increase bookings?<\/strong> Try producing blog posts focused on what it\u2019s like to work with you. Show them how easy it is to book. Share client spotlight stories of dogs who have forever changed once in your care, so dream clients can see their dog fitting into that story!<\/span><\/p>\n Some other tips:<\/i><\/strong><\/p>\n And if you\u2019re wanting to dig deeper into the process of building a blogging strategy for your pet business and go through the step-by-step process of writing a stellar blog post, I highly recommend checking out my new course, <\/span>Blogging For Your Pet Biz<\/span><\/a>. Plus, for all the Wear Wag Repeat fans, get 20% off using the code WEARWAGREPEAT at checkout.\u00a0<\/strong><\/span><\/p>\n About the Author:<\/strong><\/p>\n Mikaela is the founder of Pet Marketing Unleashed, a pet industry content writing and web design business that focuses on helping pet businesses grow a modern and stress-free pet business. Mikaela is big on creating systems and strategies that reduce stress and gets pet businesses working behind the scenes. Get to know her on Episode 44 of the Wear Wag Repeat Podcast!<\/a><\/span><\/p>\n Mikaela is also the host of the Facebook group, Unleashed Petpreneurs, a community filled with other pet industry entrepreneurs looking to upscale their marketing, processes, and websites. Outside of work, you\u2019ll find Mikaela walking along the beach with her crazy pup, Wilson or reading books with her husband in their small TV-less cottage in sunny, San Diego.<\/span><\/p>\n Instagram: <\/span>@petmarketingunleashed<\/span><\/a> All photos: Camylla Battani<\/a> on Unsplash<\/a><\/p>\n Did you like this post? Check out more content about your pet business: PIN THIS!<\/strong><\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n<\/div>\n [\/et_pb_text][\/et_pb_column] This is a guest post by Mikaela Vargas of Pet Marketing Unleashed. Mikaela and I have worked on a lot of projects together and I’m excited to share her expertise here! The struggle. How often do you sit down to blog and end up just scrolling through Facebook? Or…do you even attempt the struggle? So […]<\/p>\n","protected":false},"author":1,"featured_media":9404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"This is a guest post by Mikaela Vargas of Pet Marketing Unleashed. Mikaela and I have worked on a lot of projects together and I'm excited to share her expertise here! <\/span><\/em>\r\n\r\nThe struggle. How often do you sit down to blog and end up just scrolling through Facebook? Or...do you even attempt the struggle? So many pet business owners believe that they\u2019re not \u2018professional\u2019 or \u2018skilled enough\u2019 writers, so blogging ends up falling to the wayside, leaving the words they could share to change their business in the dust.<\/span>\r\n\r\nWell, I\u2019m here to tell you that you don\u2019t have to be a professional writer to produce an awesome blog post. You also don\u2019t have to stare at your screen willing a beautiful blog post to be written. Every single petpreneur can write wonderful blog posts. It all boils down to coming up with the best strategic blog post topics for your pet business. And that\u2019s what we\u2019re diving into below!<\/span>\r\n\r\n\r\n\r\nI\u2019m pulling straight from my <\/span>Blogging for Your Pet Biz course<\/span><\/a> to give you tangible steps to come up with and finalize the best blog post topics for your pet business.<\/span>\r\n\r\nFirst, let\u2019s address the number one question I get asked...<\/span>\r\n
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\n\t\t\t\t[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]This is a guest post by Mikaela Vargas of Pet Marketing Unleashed. Mikaela and I have worked on a lot of projects together and I’m excited to share her expertise here! <\/span><\/em><\/p>\nHow often should I be blogging for my pet business?<\/b><\/h2>\n
Best Pet Biz Blog Topics Step 1: Get in the right mindset!<\/h3>\n
Best Pet Biz Blog Topics Step 2: Brand Strategy Time<\/h3>\n
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\n<\/span><\/p>\n\n
Best Pet Biz Blog Topics Step 3: Break it down<\/h3>\n
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Best Pet Biz Blog Topics Step 4: Establish the goal<\/h3>\n
\n
\nFacebook: <\/span>www.facebook.com\/groups\/unleashedpetpreneurs<\/span><\/a>
\nWebsite: <\/span>www.petmarketingunleashed.com<\/span><\/a>
\nShop: <\/span>shop.petmarketingunleashed.com<\/span><\/a><\/p>\n
\n<\/strong>The Best Jobs for Dog Lovers<\/a>
\n31+ Black Women in the Pet Industry You Should Know<\/a>
\nHow to Make Pet Care More Inclusive<\/a>
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\n<\/strong><\/p>\n
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\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"How often should I be blogging for my pet business?<\/b><\/h2>\r\nThe answer here depends on so many factors, but if you\u2019re just getting started on blogging, don\u2019t overwhelm yourself. Just figure out how many you\u2019ll be able to <\/span>maintain consistently<\/i><\/b>. <\/span>\r\n\r\nIf it\u2019s only one blog post a month, that\u2019s 100% fine. Once you refine your process, you can increase it from there. There\u2019s no point in me saying, \u2018You should be blogging at least 4 times a month\u2019 and then you end up doing that for the first month and then never blogging again. Start small and build from there.<\/span>\r\n\r\nOkay, let\u2019s get to the meat!<\/span>\r\n
Best Pet Biz Blog Topics Step 1: Get in the right mindset!<\/h3>\r\nI know this is where I lose people, but I\u2019m asking you to bear with me and keep an open mind. This is the game-changer when it comes to producing amazing blog post topics for your pet business (or any other content for that matter).<\/span>\r\n\r\nI highly recommend getting into a comfortable position and meditating<\/strong> or sinking into your mind. If it\u2019s been a stressful day and you don\u2019t feel ready to try this, simply bookmark this page and come back to it.<\/span>\r\n\r\nOtherwise, let the inspiration of your dream business come forward. What do you see? Daydream about interacting with your dream client. Picture the most perfect exchange between that client and you. What do you feel with them? What does that bond look like? What are the emotions to describe working with the perfect client?<\/span>\r\n\r\nOnce you\u2019re done and feel you have more energy and excitement regarding your business, write down what you noticed.\u00a0<\/span>\u00a0<\/span>\r\n\r\n\r\n
Best Pet Biz Blog Topics Step 2: Brand Strategy Time<\/h3>\r\nIf you haven\u2019t done this work yet, I highly recommend doing so. You can 100% work off of your meditation exercise to compile your brand strategy. Or, if you already have a simple one going, just build from there.<\/span>\r\n\r\nHere\u2019s what we want to establish:<\/i><\/strong>\r\n
\r\n \t
\r\n \t
\r\n \t
Best Pet Biz Blog Topics Step 3: Break it down<\/h3>\r\nIt\u2019s really just a matter of breaking down the number of blog posts you\u2019re going to write for your pet business with the type of content you\u2019re going to produce!<\/span>\r\n\r\nSo, say you\u2019re getting started with even 1 blog post a month. That\u2019s only 12 blog posts for an entire year! That\u2019s 100% do-able!<\/span>\r\n\r\nLet\u2019s break it down further:<\/strong>\r\n
\r\n \t
Best Pet Biz Blog Topics Step 4: Establish the goal<\/h3>\r\nWhat are you trying to achieve through blogging? This can help you immensely when it comes to blog post topics for your pet business. Are you trying to get more website traffic?<\/strong> Alright, we\u2019ll probably focus on more SEO-related content like pet-friendly guides to your area. The call-to-actions in the blog post (the action item we want people to take when they\u2019re done reading) can be other pages on your website.\u00a0<\/span>\r\n\r\nOr, are you trying to increase bookings?<\/strong> Try producing blog posts focused on what it\u2019s like to work with you. Show them how easy it is to book. Share client spotlight stories of dogs who have forever changed once in your care, so dream clients can see their dog fitting into that story!<\/span>\r\n\r\nSome other tips:<\/i><\/strong>\r\n
\r\n \t