The Wear Wag Repeat Story
Why I can help you build your dog dream
Hi! I’m Tori Mistick, the founder of Wear Wag Repeat, an award-winning multi-media brand in the pet industry. Over the last 15 years, I’ve built a community dedicated to living the best life with dogs.
With this blog, I’ve helped thousands of pet parents enrich their dog’s lives through tutorials, product reviews and health advice.
I’ve also impacted thousands of pet businesses through my online programs and podcast. I provide actionable marketing strategies and guidance to market pet services and products online. Helping women petpreneurs is my passion!
I’m here to help you build your dog-loving dream – as pet parents and petpreneurs!
How I Got Started
When I started this blog in 2013 it was a passion project and creative outlet. I blogged about fashion, recipes, home decor, DIYs, and of course, dogs! My dream of becoming a famous fashion blogger quickly pivoted into my reality as a dog blogger.
2013: Striding from fashion to dog blogging.
The early support of the dog blogging community helped me navigate the landscape. They’ve always been the most welcoming and supportive group!
But my academic foundation and professional expertise in marketing truly set me apart. It helped that I worked as a model for over a decade. That meant I showed my face in my content long before dog-mom influencers because ubiquitous!
As I worked on blog posts in the early days I had another business as a social media consultant for local businesses where I live in Pittsburgh, PA. I was growing my clients’ social media accounts to 10,000 and 30,000 followers. That’s when I realized I needed to put that expertise to use growing my own social media following.
My success on Instagram lead me to opportunities to do paid influencer work for a variety of brands. Other dog lovers started to take notice and ask me how I grew my account. I tapped into my knowledge from my degrees in Integrated Marketing Communication and Digital Media to put together online courses that help others in the pet industry grow their businesses online.
My Journey from Blogger to Pet Business Expert
In 2018 I created my first online course called Instagram Strategy for the Pet Obsessed. That kicked off my love of online education.
Today, I offer several programs about online marketing for pet businesses. The most popular one is a monthly membership for petpreneurs that includes marketing lessons, community, and accountability. Over 150 women in the pet insutry have been a part of this membership since I launched it in 2021.
If you’re working to make your dog dream a reality, I’d be honored to help you do that!
I’m also proud to provide a platform for women in the pet industry through the Wear Wag Repeat Podcast. This show has given me the opportunity to speak with hundreds of inspiring women and share their stories. My nationally-recognized podcast has over 195,000 downloads and over 330 episodes!
Why I’m Passionate About Helping Women and Their Dogs
And as a child-free pet parent, I know firsthand the joy and fulfillment dogs bring into our lives. Through 15 years of hands-on experience, I’ve witnessed how impactful a dog’s presence can be.
One of the best parts of this whole dog-obsessed dream world I’ve created is knowing how many people I reach.
Thanks to features in The Wall Street Journal, Good Morning America, BuzzFeed, Good Housekeeping, The Pioneer Woman, AKC Family Dog Magazine and dozens of blogs and podcasts I’ve impacted the lives of millions of women and their dogs!
I’m here to show women that with the right tools and mindset, turning your passion for pets into a thriving business can be your reality. If I can do it, so can you!
2022: Speaking on a panel with Dr. Adam Christman at SuperZoo.
My Credentials and Expertise
With a Bachelor’s Degree in Integrated Marketing Communication and a Master’s in Digital Media, I’ve spent years mastering how to grow engaging, profitable brands online.
My certifications in Canine Enrichment and Pet First Aid and experience competing in dog sports and volunteering as a therapy dog team give me a unique set of knowledge. It’s the perfect combination to help dog-loving entrepreneurs build their dream businesses.
From juggling two businesses to figuring out social media algorithms, I know the challenges petpreneurs face. My success hasn’t come without hurdles. I’ve learned invaluable lessons that I’m excited to share with you. Every service and program I offer is built on a foundation of my experience and proven success strategies, making it easier for you to follow along and succeed.
Whether you’re a pet parent or a petpreneur, I’m here to help you make the most out of your dog-loving life! If you have a pet business, join Wear Wag Repeat Society today and start turning your dreams into reality.
Thanks for being part of my pack!
About Tori
sI’m Tori Mistick, professional dog mom and the founder of Wear Wag Repeat. I started this blog in 2013 as a creative outlet and slowly grew it into my full time career. Before becoming a dog blogger I was a total fashionista! These days I prefer hiking boots to high heels. You’ll often find me traipsing around in the mud with my labradors. In 2022, I became certified in Pet First Aid and CPR. And in 2023, I became a Certified Canine Enrichment Technician. When I’m not blogging or hanging with the dogs, I enjoy fixing up my 110-year-old house, quilting and teaching boxing classes. I’m also an adjunct professor of multimedia at Point Park University.
ABOUT LUCY
Lucy is a 12 year old Chocolate Labrador. She loves working at Wear Wag Repeat because she gets to taste test everything I make. She gladly puts up with photoshoots because they always mean lots of treats and attention! Her favorite activity in the world is swimming. Lucy tries to get completely drenched at least once a day! We go stand up paddleboarding together all summer. Lucy’s favorite foods are bananas and yogurt, but really, she’s never met a food she didn’t like! In 2018, Lucy earned her Therapy Dogs International certification, AKC Trick Dog Novice in 2019 and AKC Trick Dog Intermediate in 2023.
ABOUT BURT
Burt is the newest addition to our family! He’s a 12 year old Chocolate Labrador that I adopted from Action for Animals Humane Society in September 2018. Burt has epilepsy takes medication twice a day to prevent seizures (he’s only had a few since being adopted). Burt is very happy with his position at Wear Wag Repeat and quickly showed off his natural modeling skills. Burt has an amazing sense of smell and loves to scavenge in the woods. Tapping into his natural abilities, we earned his RATN title in Barn Hunt in 2022. Burt loves meeting new people and getting attention! Learn more about Burt’s love story and how he’s changed our lives.
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My senior lab and I love the enrichment activities! As a work-from-home dog mom, time is limited but I wanted to make sure my dog is getting quality interaction when I can. She has so much fun learning new skills and I can see how proud she is when she gets it right. We like having short trick sessions throughout the day to get her brain working! Tori makes each lesson short and easy to understand and implement.
I had been wanting to create a course for years but needed Tori’s help to get me through the learning curves! Tori was able to give us great and honest feedback week by week, and we kept each other accountable. Thanks to this mastermind program, I launched my first online course! This program paid for itself and my new course brought in an extra 5-figures to my business last year.
Tori has been a reliable and passionate partner of ours for several years. We love how easy she is to work with in terms of communication and how flexible she is on special requests for content.
Tori consistently delivers great content on time that aligns with our brand and we look forward to a long, continued partnership.
You want the best for your pup! Fetch our latest Activity Pack full of 10 unique Canine Enrichment Activities that boost your dog’s brain power. Sign up to day and get instant access to video tutorials and bonus tips.
