The Wear Wag Repeat Story

Helping Dogs Live Enriched, Fulfilled Lives

Hi! I’m Tori Mistick, a certified canine enrichment specialist, pet industry educator, and the founder of Wear Wag Repeat. You might have seen me on TV or Instagram showing DIY dog games or sharing behavior tips with my senior chocolate labradors.

Since 2013, I’ve built a one-of-a-kind brand helping thousands of dog lovers add more purpose and play to everyday life with dogs.

I’ve also helped hundreds of pet business owners through my membership and podcast. Whether you’re a passionate pet parent or a dedicated petpreneur, I’m here to help you build your dog-loving dream life.

From Dog Blog to Nationally Recognized Expert

I started this blog in 2013 as a creative outlet combining my love for fashion, DIYs, and of course, dogs. My dream of becoming a famous fashion blogger quickly shifted when one blog post — a simple frozen pupsicle recipe — went viral on Pinterest.

At the time, I didn’t know that pupsicles would change everything. But when I asked a mentor how to figure out how to turn my blog into a business, she asked:

“What do people ask you about all the time?”

My answer? Pupsicles!

That one post has been shared thousands of times and still brings in steady blog traffic. It helped me realize that people don’t want complicated advice. They need real, simple ideas that actually work. That moment shaped everything I’ve done since.

2013: Striding from fashion to dog blogging.

I’ve Never Done Things the “Normal” Way

As a kid, my mom made me go to ballroom dance class. But instead of dainty white gloves, I wore snowboard gloves and Doc Martens. I definitely stood out!

As a dog blogger, I was showing my face in photos long before the other dog accounts were doing it. And I didn’t shy away from turning down brand deals from companies that used junky filler ingredients in their treats.

That spirit of doing things differently is what led me to pour everything into Wear Wag Repeat. I built my own platform, my own audience, and my own rules. And I’ve been breaking the mold ever since.

My First Big Pivot: From Social Media Consultant to Petfluencer

Before Wear Wag Repeat took off, I was running a social media marketing consultancy for businesses in Pittsburgh. I helped my clients grow their social media to 10K and 30K+ followers. That’s when I realized I should put those skills to work for myself and grow my own online presence.

With over a decade of experience as a model in print and commercials, I wasn’t shy about showing up on camera. I started creating video content and posing with my dogs long before “dog mom influencers” became a thing!

After building a successful Instagram presence and landing paid partnerships, other dog lovers began asking how I did it. That inspired my first online course in 2018: Instagram Strategy for the Pet Obsessed. From there, I fell in love with online education.

Forging My Own Path as an Entrepreneur

That lightbulb moment led me to build a business around what I love most: helping people feel more connected to their dogs and more confident in themselves.

My story isn’t traditional. I’ve been a snowboard instructor, a boxing coach, a digital marketing consultant, and now a multimedia professor and podcast host. At every step, I’ve followed one question:

What would make this more fun and meaningful for the people (and dogs) I care about?

That question has guided everything I create, from enrichment tutorials to marketing workshops. And it’s what makes my community of dog lovers and entrepreneurs so special. We’re not here to follow someone else’s blueprint. We’re here to make our own.

Helping Women Turn Pet Passions into Pet Careers

Since launching the Wear Wag Repeat Society membership in 2021, I’ve supported over 250 women through the membership and thousands more through my podcast and workshops at industry conferences. 

I also host the Wear Wag Repeat Podcast, with over 350 interviews and over a quarter million downloads! It’s a space to learn from others, stay motivated, and feel less alone in your business journey.

I believe women can (and should!) turn their passion for pets into profitable, fulfilling careers—and I’m here to support that.

Why Dog Enrichment Is My Mission

As a child-free pet parent, I know how much dogs shape our lives. Over the past 20+ years, I’ve raised Labradors, volunteered in therapy dog programs, and built enrichment into my daily routines.

I’ve seen firsthand how a simple activity can completely shift a dog’s energy, mood, and the bond they share with their person.

That’s why I became a Certified Canine Enrichment Specialist. I’m on a mission to make enrichment the new standard. Not a bonus, but a basic that we understand all dogs need.

2022: Speaking on a panel with Dr. Adam Christman at SuperZoo.

Media, Credentials + Recognition

My expertise has been featured in:

• The Wall Street Journal

• Good Morning America

• BuzzFeed

• Good Housekeeping

• The Pioneer Woman

• AKC Family Dog Magazine

• DogTV Pets Add Life Podcast

• Plus dozens of blogs, podcasts, and local news segments

I hold a Bachelor’s in Integrated Marketing Communication and a Master’s in Digital Media, both from Duquesne University. I’m certified in Canine Enrichment and Pet First Aid and CPR. I’m also an adjunct professor of multimedia communications at Point Park University in Pittsburgh.

My Unique Edge

The real thread through everything I do? I help people create joyful, dog-centered lives and businesses on their own terms. Here’s a few things that I think make me unique:

• 20+ years of Labrador parenting
• Certified Canine Enrichment Specialist
• Lifelong teacher: from snowboarding and boxing to university lecture halls
• Built a six-figure social media marketing business before going full-time with Wear Wag Repeat
• I help people find what works for them, not what works for everyone else
• I want every pet parent to understand that enrichment is bonding, not babysitting. You should do these activities alongside your pup!

Let’s Work Together

As a certified canine enrichment specialist and trusted media contributor, I love to bring fun ideas to dogs and the humans who love them.

If you’re a TV producer, brand rep, dog parent, or petpreneur, let’s connect!

• Looking for a trusted voice in dog enrichment for your next media segment?
• Want to grow your pet business with guidance from someone who gets it?
• Need creative, science-backed ideas to help your dog thrive?

You’re in the right place… Contact me here.

Thanks for being part of my pack!