In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the...

In this episode, I’m talking to a pet photographer who has built a full time business in less than 2 years by creating a strong visual style and sticking to her guns when it comes to pricing. She shares advice on how to get your new pet business off the ground. And we...

In this episode, I’m talking to an experienced pet industry pro with a background in corporate retail and professional FUN. The owner of Bow Wow Dog Bakery, Leel Michelle is sharing some great advice about creating a successful brick and mortar pet business like...

In this episode, I’m talking to the dog mom behind Hami in Miami about what it’s like to be a dog influencer and the importance of having an online presence, like a blog, as your brand grows. We also discuss how rewarding it is to share dog joy with the world through...

I get questions from people all the time on Instagram (and in real life) asking me what it’s like to be an influencer. Although it feels strange to describe myself with that term, the fact is that I’m influencing people with my online presence. I hope I’m influencing...