The fully comprehensive membership to help you grow your pet business online through ongoing education, pack-like community, and taking ACTION.



    You Became a Petpreneur To Give Your
    Dog The Best Life

    But now you spend all your time trying to grow your business…

    It’s overwhelming to build a pet business alone.

    And let’s be real… your dog is adorable but not much help in this department.

    👉🏽 Instead of daily long hikes with your dog, you’re stuck spinning your wheels on the best way to drive more traffic to your website.

    👉🏽 You’re researching the constantly changing, newest social media trends.

    👉🏽 You’re creating content but don’t know if it’s OPTIMIZED for your audience.

    👉🏽 You’re intimidated by the beast that is email marketing and just want to learn how to build a genuine relationship with your subscribers.

    👉🏽 You’re dabbling in anything and everything, wondering, “Am I spending my time on what will work for my pet business?!”

    You’re burnt out, and your pet is stalking your every move saying, “Um, hi, can you hang out with me more?!”

    Like dogs, we aren’t meant to work alone.

    You need 3 things:
    Education, Accountability + Community!

    You deserve to find your pack.

    Ya know, the pack that’s there to support you, guide you, and teach you the best way of doing things. “The best” meaning the most efficient AND the most profitable for your unique pet business!

    But the hard truth is…

    You won’t learn how to run an online pet business just by Googling every little thing, hanging out with your dog, and both of you crossing your fingers and paws that you go viral. 

    And to be MORE honest… most memberships (or “packs”) won’t offer you the deep dive you need to focus to get into your true CEO mindset– where you start looking at your profit margins, how to be the most efficient in your marketing, and how to get the BIGGEST ROI when investing in yourself.

    So where’s YOUR pack?

    Wear Wag Repeat Society is an inclusive and supportive monthly membership for women in the pet industry who want to grow their online business.

    As a member of this pack, you’ll get access to:
    👉🏽 Interactive video lessons about online marketing
    👉🏽 In-depth collaborative sessions
    👉🏽 Exclusive podcast episodes
    👉🏽 Networking in our private group + much more!

    This membership is MORE than cute reel ideas, social media tips, and templates (even though sometimes you’ll get those, too!)

    This is a pack membership that will make your big vision dreams for your online business a reality by saving you time and giving you easy access to trustworthy and tangible business growth advice, plus the support you need to actually take action!


    This is a great membership, particularly for new business owners. I’m seeing more engagement thanks to new connections made in the membership and collaboration with other members. WWR Society gives me a real sense of community as a business owner. 

    Jolanta Smulski


    Wear Wag Repeat Society is a stellar group of like-minded women petpreneurs who all want to help push each other forward. My favorite part is the community and sharing amongst amazing women.

    Krista Karpowich


    This is a community of incredible women petpreneurs who want to help each other to be successful. There is a wealth of information and so much to learn that can be applied to your day-to-day operations. WWR Society is the ultimate support system to get your business going on a variety of social platforms.

    Erica Kovacevic


    What’s Included In Your Wear Wag Repeat Society Membership?


    Each quarter, we focus on a theme to grow your business online, such as analyzing profit margins, blogging for SEO, growing your email list, or networking within the industry.

    Your pack leader, Tori, or another guest expert will teach a monthly live lesson and provide additional resources and bonuses all geared towards making your pet business more profitable.


    It’s one thing to continue learning… and it’s another to put it into action! For every new lesson you learn, you’ll also be given actionable steps to walk the walk.

    Instead of loosing track and getting distracted, you’ll finally be able to focus on tasks that will unleash the potential of your business!


    Your pack will never let you struggle through your business tasks alone! Each month, we have a co-working session via Zoom to help each other stay focused. Plus, we’ll do an in-depth Mastermind-style hot seat to support your specific goals! 


    As a member, you get access to our monthly lessons as private podcast episodes.

    PLUS an exclusive bonus private episode each month sharing tips for how to implement the advice shared by my guests on the award-nominated Wear Wag Repeat Podcast.


    You need a place where you can come daily to ask questions, lend your own expertise, and form friendships with Society members.

    The private Facebook group is where we’ll check in with each other most often.

    As a Society Member, you get instant access to the archive of 36+ months of lessons, bonus materials, and recorded calls. Plus, an exclusive discount on all Wear Wag Repeat Labs coaching and courses like Masterclass: Pinterest for Petpreneurs.

    And that’s not all!

    Here are just a FEW of the amazing trainings and expert panel sessions waiting for you in the archives.

    social media panel

    Plus… these additional guest expert trainings:

    🤝 Growing Your Pet Business by Hiring Help with Jolanta Smulski
    🤑 Charging What You’re Worth with Brittany Brown
    💌 Email Marketing Bonus Session with Kerrie Fitzgerald of The 6 Figure Product Business Podcast

    Archive Access Value: $2,687

    Expert Workshops: $990+

    Community of Like-Minded Petpreneuers: Priceless

    Ongoing Strategies To Grow Your Pet Business: Priceless


    What members are saying…

    I’m so excited to have an opportunity to join Tori’s Wear Wag Repeat Society so she can help me connect the dots I’m missing in my blog, social media, and basically all things dog blog related! She’s all about supporting women and community over competition. It’s hard to find people that want to help you grow and Tori is one of those people!

    Tiffany Wagner

    Peace, Love + Frenchie Farts

    This membership has been a game-changer for my blog! I love the community, the content and the connections I have formed in this group. Everything Tori shares is so valuable, I have constant “ah-ha” moments as I work through the trainings. I see so many petpreneurs struggling and I just want to point them all in this direction and tell them it will be ok with Tori’s help!

    Karrine Beasley

    Wear Wag Repeat Society gives me direction for what I’m doing each month, keeps me accountable and I’ve made a bunch of great friends! Since joining, my email newsletters are way more organized and my blog posts are ranking on Google. A better SEO strategy on Pinterest has also increased visits to my blog!

    Cara Carosielli

    Membership is Currently WAITLISTED!

    Join as a monthly or quarterly member at the start of each quarter

    The Wear Wag Repeat Society only opens its doors 4 times per year. 


    Because then we get to work!

    In between opening the door to more petpreneurs, I’m focused on making sure my current pack members are growing their businesses.

    So now is your chance to ACT!

    And you have two payment options…

    Wear Wag Repeat Society Monthly Membership

    Join monthly and get full access for less than $2 a day! Your membership renews each month. Cancel anytime (but trust me, you’ll be a lifer!)

    ONLY $69/month

    Wear Wag Repeat Society Quarterly Membership

    Save a little money and commit to taking action in your business for the whole quarter. Your membership renews every 3 months.



    Get a Feel for the Format

    Want to know exactly what each quarterly theme is for this year? Take a look! The best part is that when you join, you get immediate access to the archives of every month so far. That’s over 36 months of lessons at your fingertips. It’s all included in your membership.

    Each month is broken down into TWO sessions you’ll want to add to your calendar:

    Session 1: 60 mins, 1st Wednesday of each month at 3pm EST

    This includes our monthly themed lesson or guest expert, followed by Q+A or discussion and time to set SMART monthly or quarterly goals.

    Session 2: 90 mins, 3rd Wednesday of each month at 7pm EST

     Mastermind Hot Seats! This is your chance to take the hot seat and get time dedicated to you and your brand to work on what you need help with. You’ll get feedback and brainstorm help from Tori and other members.

    What is a Mastermind-style Hotseat? It’s where you get to be in the spotlight, and the group spends time focusing on you and the particular problems or issues you are facing. In each of our hot seat calls we give 3-6 members the spotlight!

    Ready for this to be your 2024 curriculum?



    Hi, I’m Tori Mistick, the creator of the award-winning dog mom brand Wear Wag Repeat. I have over 15 years of experience in digital marketing, and after growing my Instagram account to over 42,000 followers, working on over $100,000 worth of brand sponsorships, and being featured on GMA, BuzzFeed, AKC Family Dog Magazine, and The Wall Street Journal, I wanted to find a way to offer something special to my followers. Something that fosters community over competition and provides educational resources just for petpreneurs.

    That’s how Wear Wag Repeat Society was born. 

    I love helping pet business owners make a positive impact on the lives of pets and their people. I want your business to grow, and I don’t want you to burn out while you get there.

    I can show you the way, so let’s get started!


    Frequently Asked Questions

    Can I join anytime?

    Due to the structure of our quarterly themes, membership is only open 4 times per year. When membership is closed, your best bet is to get on the waitlist so you’re the first to find out when it opens up.

    What's your cancellation policy?

    When you join as a monthly member your membership will automatically renew on the same day each month, and you can cancel any time. Quarterly memberships will renew on the same day at the start of the new quarter. Please note that all memberships are non-refundable. If you re-join later, it will be at the current membership rates at that time.

    How do I access the materials and community?

    Wear Wag Repeat Society includes PDFs, videos, and recorded virtual meet-ups that will all be saved in the Wear Wag Repeat ThriveCart Learn portal. Monthly lessons and Hot Seats are held live over Zoom. The audio-only version of the monthly lesson, plus an additional monthly bonus episode, is published to a private members-only podcast feed. The community aspect of the Society is hosted in a private Facebook Group.

    Does my membership include 1-on-1 coaching with Tori?

    I host all of the lessons, Q+As, and hot seat calls, and I’m also active in the Facebook group to answer questions and support you as you grow your pet industry business online. While 1-on-1 coaching is not a part of this membership, you’ll definitely have a lot of interaction with me, and I’ll be available to help you. If you’re interested in more focused, hands-on coaching, members get a 10% discount on coaching and courses.

    What is the time commitment of this membership?

    You will want to dedicate about 2-4 hours to this each month. Each month’s lesson will be a 15-20 minutes followed by discussion. Monthly hot seats sessions are 90 minutes long. Over the course of the month, I estimate it would take you 1-2 hours to implement the tasks in the lessons. 

    What kind of pet businesses do other members have?

    We have a variety of people in the pet industry in the Wear Wag Repeat Society! Some professions include dog trainers, pet sitters, artists, bloggers, podcasters, authors, shop owners, pet photographers, graphic designers, and more! Some members work full-time in the pet industry, while others pursue their passion on the side. But the one common goal? We are ALL solopreneurs who want to grow our pet business online, and this is the place to do just that. All are welcome here!

    What payments do you accent?

    You can enroll with a major credit card or PayPal. Just click the enroll buttons to go to checkout and see your options.

    What if I can't make the meeting times?

    I do my best to offer a variety of days and times for our virtual meetups. I recommend subscribing to the shared calendar so everything gets added to your schedule. If you can’t make it, the lessons, discussions and hot seats calls are recorded and uploaded to ThriveCart each month. Make these times a recurring date on your calendar, or set aside a specific time to catch up on the lessons on the private podcast!

    Setting aide time to work on your business is so essential to your success. Remember– we meet the 1st Wednesday of each month at 3pm EST and the 3rd Wednesday of each month at 7pm EST.

    In just my first 2 months in the group, I learned so much! I love that all the past lessons are available to watch and learn from. I implemented a suggestion Tori gave in the email marketing Q&A to ask people if they want to join your email list when they join your Facebook group. I made that a membership question to join and have gotten several new subscribers already!

    Emily Hall


    This community has sparked deep changes in what I see as possible and what I want for myself and my business. From the very first lesson, Tori got me thinking about what to say in my bio and sparked so much change in how I see my business now and in the future. I love the Wear Wag Repeat courses & membership and Tori’s energy. I’m always recommending her as THE dog mom to follow!

    Ruth Hegarty

    Creature Good Dog Training

    Being a part of Wear Wag Repeat Society allows me to work with other like minded women growing their businesses. I honestly didn’t know what to expect when I first signed up but I’m so glad I did! I’ve learned so much about SEO, blogging, email opt-ins and so much more! When I started I didn’t even have an email provider. Now I have a growing list with great opt-in offers.

    Sharon Saha


     It’s time to act and find your pack!

    Going it alone in your online pet business leaves you feeling tired, overworked, and longing for more free time (to spend with your pets, of course!) 

    Now, imagine what it feels like to have the tools, community of supporters, and fearless leader (with proven tactics!) in your back pocket at all times.  

    Ready for all that free time with your pet you imagined when you first started your online business? 

    It can be yours. You just have to find your loyal pack to make it happen.


    I love to blog for my business and learning more about how SEO affects my viewership was really eye-opening. I would absolutely recommend joining Wear Wag Repeat Society. Having a network of other pet pros has been so helpful!

    Louise Belmont

    Red Pointy Dog Training

    Wear Wag Repeat Society is so helpful for all small businesses and it’s a great investment. Thanks to the monthly lessons, my social media has improved and my blog has more purposeful content. Tori opened my eyes and made me really look at what content I was putting out there. Now I take the time to really care and be proud of it.

    Chelsea Nelson

    Canine Curiosity

    If you want to grow your pet themed business this is the place to learn how!

    Alexandra Baerg

    Bella B's Barkery