In this episode, I’m talking to Chaz Olajide about her fashionable online dog shop, Sir Dogwood. After working in marketing and communications in the art world, Chaz decided to pursue something that allowed her to be more creative as an entrepreneur. Inspired by her dog at the time, Winston, she launched Sir Dogwood in 2016.

In this conversation, we talk about how she finds unique brands to carry and how input from her die-hard customer fans can impact what products end up in the shop. Chaz also shares how pandemic puppies have inspired her to write new blog content on her website.

I love to ask my guests about their favorite tools, apps and resources to run their pet industry business. I put all of their responses into a spreadsheet and I’m sharing that list with you! Just go to wearwagrepeat.com/guide and you can get free access to my Resource Guide with over 160 recommendations from myself the women I’ve interviewed on this show.

Dog Fashion in Online Retail

Chaz Olajide is an entrepreneur and visual arts communications specialist with broad experience in all aspects of e-commerce, marketing, PR, social media, event management, and community relations. She is the founder and CEO of Sir Dogwood, an inclusive community for swank pups, which features a highly curated selection of quality dog wear and accessories from the freshest and most innovative designers in the US and abroad. Chaz and her husband currently live in Amsterdam with their pup Beatrix.

Topics Discussed in this Episode:

  • How Chaz’s quarter-life crisis led her to start her business
  • How Chaz finds the right vendors to fulfill her vision
  • Keeping up with demand and customer support
  • Blogging about a dog capsule wardrobe

Resources Mentioned:

Where to Find Chaz:



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You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

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