Podcast Episode 164: Treatibles: A Female Led CBD Brand for Pets with Julianna Carella

In this episode, I’m excited to share a conversation with a pioneer of the pet CBD industry. Julianna Carella started her cannabis business, Auntie Dolores, making gourmet and healthy edibles for people. Her customers loved what she was doing and asked if she could create a safe THC-free version for their pets. And in 2013 Treatibles was created!

For the past 13 or so years, Julianna and her team have been growing both businesses despite the regulatory and legal hurdles they still face. She shares what it’s been like to keep pursuing her dreams despite these challenges, in particular as a woman in two male-dominated fields – cannabis and the pet industry.

Of course, talking about CBD and the many benefits we couldn’t help chatting about my dog Burt and his epilepsy. I recently started adding CBD oil to his routine in addition to his prescribed phenobarbital.

One of the things that holds me and others back from giving their pets CBD is the lack of medical research studies. Juliana agreed that the research needs to catch up to the benefits and demand for CBD in order to make it more widely accepted and available.

Meet the Female Founder of the Original Pet CBD Brand

The embodiment of a successful serial entrepreneur, Julianna Carella is a trailblazer — fearless, focused, driven and always ahead of the competition. Her story is noteworthy in that she’s built one of the world’s first medical cannabis brands and since 2008 has created not one, but two multi-million dollar enterprises: Auntie Dolores and Treatibles.

These brands are dramatically altering the quality of life for health-conscious consumers and their pets by both providing broad access to safe alternatives and educating the public on the therapeutic value of cannabis and hemp.

Topics Discussed in this Episode:

  • The backstory for what brought Julianna into the cannabis industry
  • Challenges that Julianna has faced as a female business owner
  • Advice for women trying to reach 7-figure financial growth
  • How ever-changing laws and regulations affect cannabis businesses
  • What CBD products Julianna uses on her own dogs

Where to Find Julianne:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

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Tori Mistick Labrador Dog Mom Blog

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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