In this episode, I’m sharing a delightful conversation with Leda Akyuz about her journey to grow her dog accessories brand Woof + Wonder. If you ever get stuck in a comparison trap or have anxiety about how fast or slow your business is growing, this conversation is going to get you unstuck! Leda and I talk about a bunch of forbidden topics like fear, money and where to find inspiration without feeling like a copycat.
There are so many inspirational quotes to pull from this episode. One of my favorites is, “It’s not for the feed.” How you run your business is real life, it doesn’t have to be perfect to fit on your Instagram feed. How great is that?
About Leda Akyuz of Woof + Wonder
Leda Akyuz was born in Istanbul, grew up in Michigan and studied Psychology in college. For years she worked in what she describes as “soul-sucking corporate tech jobs”. That is until an 8 week old French Bulldog puppy named Handsome arrived in her life. His HUGE personality and zoomie-filled antics inspired Leda to be creative again.
Prior to working in tech, she had dreams of being an illustrator but life with Handsome took her in a different direction! Leda launched her dog accessories brand Woof + Wonder Co to bring fun and functionality to your dog’s life with quirky, colorful products that are durable enough to be used for years to come.
Topics Discussed in this Episode:
- How Leda realized that she was in a soul-sucking job
- Combatting the fear of running a business
- Avoiding the comparison trap
- Learning not to be embarrassed about needing a second source of income
- Staying inspired and avoiding competition overwhelm
Where to Find Leda:
- Website: https://woofandwonder.com
- Instagram: @woofandwonder
- Pinterest: @woofandwonder
- Facebook: @woofandwonder
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