Podcast Episode 166: Talking Fear, Money + Inspiration with Leda Akyuz of Woof + Wonder

In this episode, I’m sharing a delightful conversation with Leda Akyuz about her journey to grow her dog accessories brand Woof + Wonder. If you ever get stuck in a comparison trap or have anxiety about how fast or slow your business is growing, this conversation is going to get you unstuck! Leda and I talk about a bunch of forbidden topics like fear, money and where to find inspiration without feeling like a copycat.

There are so many inspirational quotes to pull from this episode. One of my favorites is, “It’s not for the feed.” How you run your business is real life, it doesn’t have to be perfect to fit on your Instagram feed. How great is that?

Leda Akyuz Woof + Wonder

About Leda Akyuz of Woof + Wonder

Leda Akyuz was born in Istanbul, grew up in Michigan and studied Psychology in college. For years she worked in what she describes as “soul-sucking corporate tech jobs”. That is until an 8 week old French Bulldog puppy named Handsome arrived in her life. His HUGE personality and zoomie-filled antics inspired Leda to be creative again.

Prior to working in tech, she had dreams of being an illustrator but life with Handsome took her in a different direction! Leda launched her dog accessories brand Woof + Wonder Co to bring fun and functionality to your dog’s life with quirky, colorful products that are durable enough to be used for years to come.

Topics Discussed in this Episode:

  • How Leda realized that she was in a soul-sucking job
  • Combatting the fear of running a business
  • Avoiding the comparison trap
  • Learning not to be embarrassed about needing a second source of income
  • Staying inspired and avoiding competition overwhelm

Resources Mentioned:

Where to Find Leda:



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If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

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The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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