Podcast Episode 187: Protect Your Pet Influencer Career with a Blog

In this episode, I’m talking to a fellow dog blogger! You may know Melanie Demi from her Instagram and TikTok accounts @herboozytails. She shares with me why she added a blog to her content platforms about 2 years ago and why it’s a good thing to consider for other pet influencers.

Melanie also shares her advice around pivoting content and how she decided to change the name of social media accounts last year. If you’ve ever considered changing your name, you’ll want to hear Melanie’s advice.

Of course, we also talk about dogs! Melanie has traveled the country with her pack including a great dane, golden retriever and dachshund.


Austin Dog Mom Lifestyle Blogger + Pet Influencer

Melanie Demi is a dog-mom content creator and blogger who loves to share dog-friendly lifestyle tips and travel guides to help people live their best lives alongside their pups! You can find everything from travel, to local Austin area dog-friendly hangouts, to boozy adventures on her accounts.

Overview of this Episode:

  • The story behind Melanie’s career as a pet influencer and content creator
  • Finding a balance in types of content
  • Advice for shifting your branding and name
  • Why Melanie added a blog to protect her pet influencer career
  • Discussion on the best dog-friendly cities

Resources Mentioned:

Where to Find Melanie:


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You can also see all the episodes on the Podcast page of my site.

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