Podcast Episode 219: Post and Ghost: Breaking all the Social Media Rules

This month I’ve been doing a social media experiment on both of my Instagram accounts. A few weeks ago I was struck by how judgemental and negative comments impact me. They disrupt my creative process and get in the way of me doing what I do best – helping pet parents and petpreneurs!

In this episode I’ll explain how I’ve been experimenting with ignoring the comments and insights on Instagram. I’ve been preaching for years that you should never, ever “Post and Ghost”! But that’s exactly what I’ve been doing.

This experiment has opened up so much more space in my mind and my schedule. I’ve been able to have deeper conversations with my audience over DM and email. And what if I told you the accounts engaging with mine are up 75% this month compared to April? Would you try posting and ghosting on your account?

What Does it Mean to Post and Ghost on Instagram

For years, through my online courses and 1-on-1 coaching I’ve been telling pupfluencers and petpreneurs to never, ever post and ghost! Basically, that means hitting publish on your Instagram post and then closing the app. You leave all your engaged commenters hanging. You tell the algorithm that you’re not active. You look like a jerk.

But what if this experiment I’ve been doing for the past month flips all that advice on its tail? I’ve seen a huge jump in the reach of both of my Instagram accounts. I think this is because I’ve had the bandwidth to create more content (especially Reels) because I’m not wasting time and energy getting thrown off my comments.

This experiment is not intended to cut me off from my audience. Instead, I want to use what I’ve learned to communicate to my audience where they can best connect with me. That’s in the DMs, in my Facebook groups or via email. Those are the places where I feel I’m able to make the biggest impact and truly connect with people.


  • What exactly is “posting and ghosting”?
  • Why Tori decided to perform this experiment
  • Analyzing the results of the experiment
  • Will the experiment continue?
  • How email marketing is a great way to engage with your audience



Did you find this episode helpful? PLEASE SUBSCRIBE AND REVIEW!

You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

Powered by ConvertKit


  1. Jenny

    Hi Tori,
    Interesting data you shared in this episode. I’ve struggled with social media, the ROI isn’t great and it is much better for my mental wellbeing to stay away from it. I figured if I wasn’t going to interact I shouldn’t bother posting but your data says otherwise.
    Thanks for taking the time to test and share.

    • Tori

      I’m so glad you enjoyed this! It’s been really interesting. I think you can get the biggest benefit right now from posting and then spending the rest of your time elsewhere. I agree, the ROI just isn’t great on social. It drives next to zero traffic to my website. I’d rather do the community building parts elsewhere 🙂


Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tori Mistick Labrador Dog Mom Blog

Get To Know Tori

Pack Leader

Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


Lucy and Burt Wear Wag Repeat

The Pups

Lead Lab Techs

Lucy + Burt are the chocolate labrador duo in charge of testing toys, recipes and activities.

Get to Know the Dogs

Dog Mom Gifts + Artist Designed Shirts