Building Trust with Pet Parents: Cassidys Custom Pet Services

On this podcast episode, I’m talking with Cassidy LaMair, the owner of a pet care and dog walking service in Southern California. Cassidy is passionate about providing personalized care to her furry clients and talked to me about why she loves working one-on-one.

We also talk about the importance of building trust with clients. As a dog walker and sitter, you’re going into people’s homes, you’re around their families and spending a lot of time with their beloved pets. Cassidy focuses on attention to detail and transparently communicating with pet parents.

That also comes into play when it comes to pricing. Rising gas prices and inflation are affecting a lot of pet care providers. Cassidy told me how she cuts back on expenses to get a better profit margin. When she does need to raise prices she offers more options to her clients so they can feel like we’re all in this together – which we are!

I hope you enjoy this conversation, make sure to listen to the end for stories about Cassidy’s own dogs and a teaser for next week’s episode. We’re going to be talking about SuperZoo! It’s coming up next month and I can’t wait.

Trusted Dog Walker Cassidys Custom Pet Services

How to Become a Trusted Pet Sitter and Dog Walker in Your Community

Cassidy LaMair started her business Cassidys Custom Pet Services in 2019 to provide in-home pet care and dog walking to clients in the Temecula & Murrieta areas of ​​Southern California.

She was raised by an entrepreneur and grew up falling in love with the mechanics of operating a business. While earning her business degree, Cassidy spent years figuring out what her business could look like. She realized that all of her side gigs during and after college revolved around pets. She also spent her free time learning about animals and using that information to care for her own pets. Sharing that knowledge with her community became the niche she carved out for herself and the business has grown beyond her wildest imagination.

Now, Cassidys Custom Pet Services helps support over 100 animals and their families by regularly providing enriching in-home pet care services.


  • Why Cassidy started her pet care business
  • How to build trust with a brand new client
  • How to balance affordability with value





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You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

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