On this episode of the Wear Wag Repeat Podcast, I’m diving into a topic that’s been at the top of my mind lately. I can’t stop thinking about the power of long-form content and how it can benefit the marketing strategy for your pet business.

Over a year ago (maybe even 2 years ago) I set a personal challenge to reach 50,000 monthly sessions on my blog. And I’m still nowhere near that number. I know I need to write more blog posts, but I struggle to put out content frequently enough. That’s why I decided to challenge myself this month to write a new blog post every single weekday. That’s 22 new blog posts I’ll be publishing this month!

My goal with dramatically increasing the long-form content that I create is that it will help me overcome procrastination and perfectionism when it comes to blog posts. I also know that I have a ton of valuable information that can help pet parents. But it’s not very helpful if I never hit publish.

I’m excited to share why I think long-form content like blog posts, podcast episodes and YouTube videos are more valuable for your audience and your business compared to short-form videos.

Using Long-Form Content to Build Trust with Pet Parents

When we’re in the business of caring for people’s pets, trust is absolutely paramount. Long-form content allows us to provide comprehensive, helpful information that not only benefits our pet parents but also fosters trust and loyalty. It’s about providing value that reaches beyond quick tips in a 15 second video.

When you are taking the time to really thoroughly explain something, it’s going to build a lot more trust.

One tool that has significantly supported my long-form content is Pinterest. I’m always happy to share how you too can leverage it to drive traffic to your pet business website or blog. For those joining the Wear Wag Repeat Society this month, I have a special June lesson about Pinterest lined up for you. When you join, you also gain access to over 28 months of valuable archived content and our amazingly supportive community.

I look forward to hearing your thoughts and experiences on long form content. Will you consider focusing your efforts there rather than cranking out short videos for Instagram and TikTok?

OVERVIEW OF THIS EPISODE:

• My person June challenge to blog every day
• Why short-form content is burning you out
• The risk of hoping to go viral when you could be taking control with SEO
• The shelflife of blog posts, podcast episodes and YouTube videos
• How Pinterest drives traffic to your long form content
• Wear Wag Repeat’s June theme: Pinterest!

RESOURCES MENTIONED IN THIS EPISODE:

• Wear Wag Repeat Society: Join Now
• Smart Passive Income Podcast: Short-form content is a waste of time

NEW QUIZ TO GROW YOUR PET BUSINESS ONLINE

Have you ever considered making an online course? Maybe you already have a million ideas or this is a brand new thing to consider. Personally, my business totally changed when I started offering online courses.

How do you know if a course would be a good addition to your business? Take my brand new quiz to find out!