On this episode, I’m chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution.

One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems.

While the Rinseroo works with your faucet or shower head to give you a handheld sprayer… perfect for washing dogs after a sandy day at the beach… the Dust Daisy is a newer product that slips onto a vacuum hose to clean out dryer lint. My dryer lint is 90% dog hair soI can see how this would come in handy!

I also loved hearing about how the TikTok Shop is working for Lisa and her products. She’s getting 10X the views on videos with products linked.

But before you start setting up a new sales channel for your pet business… please listen to Lisa’s advice to excel at 1 thing before moving on to the next. For her, that was Amazon and now she’s branching out.

Lane Innovations will grow to $5 million in sales this year! So this is a very inspiring episode with a woman entrepreneur who has grown to this level of success with just her and her son running the business.

Lisa Lane is the inventor of the Rinseroo, a patented slip-on shower attachment hose for shower wall cleaning and dog bathing.

Her success story started in the bathroom at her Jersey Shore home. She was standing in a bathtub when she realized that her idea had mass-market appeal. And she was right! The Rinseroo brand has become a top seller on Amazon Launchpad and it also sits atop their “most wished for” list. It will become a multimillion dollar brand this year.

Lisa is currently at work scaling the brand into thousands of retail stores nationwide and is in the process of adding line extensions in the cleaning, pet, and bathroom space. She hopes to re-invent the way we rinse, clean and bathe and she is well on her way to seeing her dream come to fruition.

OVERVIEW OF THIS EPISODE:

• How Lisa got started as an inventor
• The problem that the Rinseroo solves
• Overcoming challenges in bringing a product to market
• Why product businesses need to sell on Amazon
• Tips and secrets for using TikTok Shop
• How Lisa comes up with new product ideas

RESOURCES MENTIONED IN THIS EPISODE:

• The Mom Inventors Handbook by Tamara Monosoff
• Dust Daisy
• LeakLocks

WHERE TO FIND LISA:

• Website: Rinseroo.com
• Instagram: @officialrinseroo
• Facebook: @GetRinseroo
• Pinterest: @officialrinseroo
• YouTube: @rinseroo511

NEW QUIZ TO GROW YOUR PET BUSINESS ONLINE

Have you ever considered making an online course? Maybe you already have a million ideas or this is a brand new thing to consider. Personally, my business totally changed when I started offering online courses.

How do you know if a course would be a good addition to your business? Take my brand new quiz to find out!