Are you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more.

What if the feedback you receive could help you craft an even more compelling sales page? Or what if a simple closed-ended question could reveal more than an open-ended one? Dive in to find out!

Join me as we explore the anatomy of an effective survey and uncover examples from businesses we admire, including the Being Boss podcast hosted by Emily Thompson. We’ll also take a close look at the Wear Wag Repeat Society’s yearly survey and how it helps shape the curriculum for the upcoming year.

Join the conversation and learn about growing your pet business online in Wear Wag Repeat Society. Membership is OPEN!  

Best Practices to Fetch Valuable Feedback from Your Customers

It’s no secret that knowing your audience is the key to success.

However, do we truly understand their hesitations, their reasons for recommending products to friends, or even their exact phrasing when discussing our products? This episode sheds light on the art of asking the right questions and using the responses to grow your business.

For instance, do you know why an open-ended question can be a gold mine for that perfect sales page testimonial?

Plus, we’ll share best practices for creating surveys that are tailored to your specific audience, using language that is simple and clear, even for those who may not be familiar with industry jargon.

Surveys can also be used to gather valuable testimonials and social proof for your sales and marketing efforts. We’ll explore how you can leverage survey responses to create compelling sales pages, emails, and social media posts that resonate with your audience.

So, whether you’re a seasoned survey creator or just getting started, this episode is packed with tips, examples, and strategies to help you create a survey that delivers actionable insights and drives your pet business forward. 

OVERVIEW OF THIS EPISODE:

• The importance of social proof for your business
• Crafting the right questions for effective feedback
• Tips for transitioning open-ended questions to closed-ended ones
• Testing your survey
• Providing incentives to get more survey responses
• A sneak peek into next week’s exciting episode on sustainable pet food

QUOTES FROM THE EPISODE:

• “We know that you think that your thing is great, but do other people agree with you? That’s where social proof comes into play.”
•  “It’s not enough to just collect survey responses – you need to actively use the feedback you receive to make meaningful improvements.”
• “Surveys are a valuable tool for gathering feedback and data to improve your pet products and services.”

RESOURCES MENTIONED IN THIS EPISODE:

• Wear Wag Repeat Society: An inclusive community for pet entrepreneurs
• ConvertKit’s Creator Economy Survey
• Wear Wag Repeat Labs: Free Facebook group for pet enthusiasts

 

NEW QUIZ TO GROW YOUR PET BUSINESS ONLINE

Have you ever considered making an online course? Maybe you already have a million ideas or this is a brand new thing to consider. Personally, my business totally changed when I started offering online courses.

How do you know if a course would be a good addition to your business? Take my brand new quiz to find out!