Podcast Episode 286: I Doubled My Ad Revenue with Two Simple Changes to My Pet Blog

In this solo episode, I’m talking about the power of making small changes. I’ll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It’s a game-changer, and I can’t wait to share it with you.

Sometimes, the best solutions are the simplest ones. So, if you’re feeling stuck or like you’re pushing a boulder uphill, this episode is for you. Stay tuned for the mind-blowing story and get ready to make small changes that can lead to big results.

But before we dive into that, I want to emphasize the importance of having a supportive community. That’s why I love fostering conversations and relationships in my membership community, Wear Wag Repeat Society. We’re a tight-knit group of women who understand the struggles and successes of running a pet business.

I want to give a quick shoutout to this month’s guest expert in Wear Wag Repeat Society, Kati Keyes from Max Pet Marketing. She’ll be discussing brand evaluations and how to improve your brand. If you’re looking for a supportive community and expert insights, join us! Together, we can achieve our dreams and grow our pet businesses online.


pet blogger podcast

Boost Your Pet Blog’s Revenue with Easy Tweaks: My Personal Success Story

I talk about my personal journey to increase blog traffic and ad revanue, and the advice I received from my friend Jessica, who runs a successful pet blog. I also share the small changes I made to my blog, such as increasing the font size, shortening paragraphs, and adding more images, which doubled my ad income.

So you can implement these changes on your own website, I offer some action steps for pet bloggers who are part of an ad network and want to optimize their content for ad revenue.


  • The importance of simplifying things in business.
  • My journey to increase blog traffic and ad revenue.
  • Advice from Jessica, a successful pet blogger.
  • Small changes to optimize blog content for ad revenue.
  • Action steps for pet bloggers.


  • “I strategically want to grow my blog to 50,000 sessions per month so that I can join a better, higher quality ad network that has better rates, and I can make more passive income through my blog.”
  • “Jessica told me to increase the font size. I was like, that is all I have to do?! And Brandon said the same thing. I think his example was if your font size across your site is 10 or 11 point or maybe even less than that, increase it to 14 or 16.”
  • “My ad income went from an average of about $106 to $114 per month to over $200 per month. So, yes, it did double.”




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Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.


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