Podcast Episode 292: Social Media Playbook for Your Pet Business

Welcome back to another solo episode where I look at the world of social media, a landscape that’s constantly evolving, especially for us in the pet industry.

And I’ve got something really special lined up! This episode is a sneak peek into an upcoming expert social media panel that I’m hosting on November 10, 2023. The virtual panel discussion and live Q&A is free to attend for all Wear Wag Repeat Society members.

I’ve got a fantastic lineup of experts including an influencer agency owner, a full-time content creator, a pet brand owner who’s killing it on TikTok, and an experienced social media manager.

This is your chance to get insider knowledge and tips from the best in the business, so if you haven’t yet, head over to and join us now!

Social Media for Pet Businesses: What Will Work in 2024?

Social media has come a long way, hasn’t it? It’s been a game changer for pet businesses, and in this episode I’m exploring how you can maximize these platforms for your brand’s growth.

I pulled from some of the key topics our panel will discuss on November 10, like showing the person behind the brand, content creator versus influencing and tapping into pet industry experts for your content. Ultimately, these are all trends and remember that social media strategy is all about finding what works for your brand and running with it!

Overview of this Episode:

Best Social Media Platforms for Pet Businesses

Current Social Media Trends: Authenticity and User-Generated Content

Now, let’s talk trends. Influencer partnerships, user-generated content, and authenticity are big right now.

For example, let’s look at TheDogMomCo. The founder, Claire, does an amazing job on TikTok, showing the real side of running a business, being a new mom, and balancing life with dogs. It’s raw, it’s real, and it resonates.

This is the kind of authenticity people want to see. It’s not just about the cute dog photos anymore; your followers want to connect with YOU. And that’s what we’ll be diving into with our panel.

We’ll also touch on the emerging trend of content creators charging solely for content creation, regardless of their follower count. It’s a win-win for brands and influencers alike, and it’s shaking up the social media world in the best way possible.

Plus, we’ll discuss the rise of pet professionals as influencers and content creators, bringing expert advice right to your feed.

Whether you’re a brand, a pet professional, or a content creator, this is information you need to know as we head into 2024. You won’t want to miss this panel!

The Power of Community and Networking: Benefits of Wear Wag Repeat Society

Being part of a community, especially one like Wear Wag Repeat Society, opens up a world of opportunities. Our members get access to events like our upcoming panel, continuous updates on what’s working in digital marketing, bonus resources, and networking opportunities that keep them ahead of the game.

And it’s not just me saying this; my members have stories to tell! They’ve seen real benefits and growth from being part of our community. So if you’re sitting on the fence, now is the time to jump in and join WWR Society <– there’s tons of testimonials on that page!

join wear wag repeat society, a membership for women in the pet industry like dog trainers and pet influencers

Thank You for Being a Wear Wag Repeat Podcast Listener!

And that’s a wrap for today’s episode. We’ve covered a lot, from the evolution of social media for petpreneurs to the trends shaping 2024, and the unparalleled opportunities awaiting you in the WWR Society. Thank you so much for tuning in. I’m super excited for the journey ahead, and I hope you are too. Remember, your path to social media mastery starts right here, with us. Until next time, keep rocking the pet world!


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tori Mistick Labrador Dog Mom Blog

Get To Know Tori

Pack Leader

Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.


Lucy and Burt Wear Wag Repeat

The Pups

Lead Lab Techs

Lucy + Burt are the chocolate labrador duo in charge of testing toys, recipes and activities.

Get to Know the Dogs


Action for Animals