This episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry.

We talked about some of the trends in the pet food industry as pet parents are getting more involved and invested in the ingredients they feed their dogs. Petcurean is leading the way with research into sustainable ingredients like black soldier fly larvae.

I also enjoyed learning about how they’re making nutrition accessible to all pet parents with three different brands at three different price points. It’s interesting to think about how all of us could offer something like this in our pet brands.

Another lesson we can all learn from this conversation with Natalie is about providing honest and thorough customer service. The pet nutritionist team at Petcuriean is available to share food advice with pet parents, and they might even recommend a different brand if nothing they carry is the right fit for the pet.

I love how transparent that is! It shows how everyone on the team really cares the most about pet health. At the end of the day, it’s all about healthy pets!

Empowering Innovation: Women Lead Through Collaboration in Pet Food Industry

Natalie Asaro is currently the Nutrition Manager at Petcurean Pet Nutrition, a Canadian company committed to offering superior quality pet foods. She holds a master’s degree in companion animal nutrition from the University of Gwelph. The research she conducted while pursuing her degree resulted in a number of peer-reviewed publications, and she remains active in academic research.

Just last year, Natalie was profiled in Pet Food Processing’s inaugural Women in the Pet Industry feature and was named an emerging leader in pet nutrition by Food in Canada. Natalie’s work in the pet food industry focuses on product development, quality assurance, and nutrition education for consumers.

→ I’m excited about this interview because Natalie’s story provides a great example of a pet industry career path that isn’t entrepreneurial. There are great companies out there that are making a positive impact. Sometimes starting and scaling your own business isn’t the best way to make an impact.

If that resonates with you, Natalie shares some great advice at the end of our conversation. She points out that the road of life is not a straight path. I love that advice!

OVERVIEW OF THIS EPISODE:

• How Natalie became involved in companion animal nutrition
• What’s behind the recent pet nutrition awareness shifts in society?
• The challenges and benefits of being a woman in pet nutrition
• What Natalie wishes she knew when she was getting started
• Exciting advancements and trends in the pet nutrition and food industry
• Advice for pursuing a pet food industry career

RESOURCES MENTIONED:

• Petfood Forum

WHERE TO FIND NATALIE:

• Website: petcurean.com
• Instagram: @gosolutions.petfood
• Instagram: @nowfresh.petfood
• Instagram: @petcurean
• Facebook: @gosolutions.petfood
• Facebook: @nowfresh.petfood

 

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