Podcast Episode 88: Pet Blogging for Love and Money

In this episode, I’m talking to one of the pet blogging OGs! Carol Bryant has been blogging about dogs, specifically her Cocker Spaniels, for about a dozen years. In this interview, we talk about what makes pet blogging so special and how to make a career of it. Carol partnered with another pet blogging superstar, Maggie Marton of Oh My Dog! Blog, to co-author a book all about pet blogging for love and money. That’s right! It can be a passion project and also profitable. Today, Carol tells us how!

New Book: Pet Blogging for Love and Money

Carol Bryant is the award-winning dog blogger and founder of Fidose of Reality. A familiar face in the digital dog park that is the Internet, Carol has helped numerous clients grow their pet blogs, online social media presence, and score media attention through savvy public relations campaigns. When I met Carol, she was helping grow one of the biggest pet influencer networks before it was sold to PetSmart.

As President of the Dog Writers Association of America, Carol helps budding and established writers and bloggers in the pet industry. She’s also the founder of Wigglebutt Warriors, the fundraising arm of Fidose of Reality. To date, she and her spouse have raised over $75,000 for homeless dogs.

Together, Carol and her colleague Maggie Marton have written a new book called Pet Blogging For Love and Money.

Topics Discussed in this Episode:

  • How pet blogging differs from other niches
  • Ways to make money as a blogger or influencer
  • Search engine optimization for pet bloggers
  • Creating a blog to pair with your Instagram account


Where to Find Carol and Maggie:


The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.


Subscribe to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher or Google Play so you don’t miss a single fun and inspiring episode!

If you love what you hear and want to support my efforts to shine a light on more creative dog moms, please leave a review for my show on iTunes*. For every review, I give Lucy an extra special treat… how could you deny her?! *If you’re on a computer, open the link then click View in iTunes to write a review.

You can also see all the episodes on the Podcast page of my site.

*This post may contain affiliate links. 


  1. Carol Bryant

    I so very much loved being on your podcast. Thank you so much for this post and the interview. We are recommending you to everyone high and low and sharing this big time. Thanks and p.s. love your gift guide. You are helping me get my howl-i-day shopping done, Tori! We need to do something in person together, too! PA gals, unite!

    • Tori

      Thank you so much Carol! You’re one of the reasons I got into blogging in the first place and that Wear Wag Repeat is what it is today! I’m 100% down for doing something in person very soon!

  2. Shakeila

    Thanks guys for this, was very inspiring. I was thinking for so long to create an IG for my 2 girls who are mixed terriers but I wasn’t sure, but this really inspired me to get on that track.

    • Tori

      That’s awesome! I can’t wait to see your account, please tag me when it’s up!

  3. Happy-Go-Doodle

    It’s fun to hear Carol’s and your voices! It takes me back to BlogPaws days! Congratulations to Carol and Maggie on their successful book launch and tour! And congratulations to you on your podcast!

    • Tori

      Yes, I was a flashback to BlogPaws and all the great people we got to meet (like you!) Thank you for listening!

  4. Carol Bryant

    I so very much loved being a guest and am sharing this high and low. Thanks to Jenise Carl above for her kind words, too!

    • Tori

      It was so great talking to you on the podcast, and thank you for featuring me in your book! I really enjoyed reading all of the case studies, I learned so much from each blogger. Congrats!!

  5. Maggie

    You do SUCH an incredible job with your podcast, social, everything, Tori! You’re such an inspiration, and I’m so grateful you shared your insights and expertise in the book. Thank you for being YOU!

    • Tori

      Maggie, thank YOU for including me in the book and all these kind words. I feel like we’re all in it together, figuring it out as we go and sharing what we know : )

  6. Sandy Weinstein

    i dont really listen to podcast. i dont have a good internet connection in my area. i would love to listen sometime though. i have learned a lot from reading emails from the different bloggers. i get many of the emails on this list.

    • Tori

      Hi Sandy – If you were able to load this blog post, then you can listen to the show! Just hit the play button at the top of the post : ) Happy listening!

  7. Kris

    What a great podcast! I’m a new dog blogger just started this past October. I’m so passionate about dogs and really excited listening to other really passionate dog lovers..
    P.S. I Got the book ~ I’m excited to read it..

    • Tori

      First of all, congrats on starting your own blog! It’s such a fun career to pursue, and there’s nothing better to blog about than dogs! best of luck!!


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tori Mistick Labrador Dog Mom Blog

Get To Know Tori

Pack Leader

Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.


Lucy and Burt Wear Wag Repeat

The Pups

Lead Lab Techs

Lucy + Burt are the chocolate labrador duo in charge of testing toys, recipes and activities.

Get to Know the Dogs


Action for Animals