Jen Costello, the creator of the popular award-winning dog blog My Brown Newfies, joins me today to share her blog and content strategies, why she believes it’s important to engage with your community, and why she’s happy sticking to her niche. She also shares fun (and embarrassing) stories about her dogs, including the backstory for her recent viral Tiktok video.

Building a Community for a Newfoundland Dog Blog

Jen Costello is the creator of the popular dog blog MyBrownNewfies.com. On her site, Jen enjoys writing informational posts about her Newfoundlands Sherman, Leroy and Odin and also enjoys sharing funny stories about their life together. She’s a mom to 2 children, married to her best friend for 20 years, a blogger for almost 10 years and dog mom for the past 20 years to Newfies. When she’s not blogging, brushing or taking pictures of her Newfs Jen likes to hike, garden and explore.

Topics Discussed in this Episode:

  • Updating your older blog content for better search engine optimization
  • Planning out publishing frequency, topics, and content length
  • Managing your time and rewarding yourself for completing tasks
  • The importance of listening to and fostering an engaged community
  • The story of how Odin was rescued and his viral Tiktok video
  • Using Tiktok for fun instead of a marketing tool
  • Sticking to your niche


Where to Find Jennifer:


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