Start or grow your pet business
Your life already revolves around pets, what about your career? As someone who’s spent 15 years in digital marketing and built a successful pet industry brand – featured in The Wall Street Journal, Good Morning America, and BuzzFeed – I love sharing the tools and resources that actually work for pet businesses.
Must-Listen Episodes from the Wear Wag Repeat Podcast
With over 200,000 downloads and 330+ episodes featuring successful women in the pet industry, there’s a lot to listen to! These are three of my most popular episodes:
Podcast Episode 313: 5 Emails You Need to Send to New Subscribers
On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society about the email welcome sequence for your pet business. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full...
Podcast Episode 302: Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings
On this episode of the Wear Wag Repeat Podcast, we’re digging into the 1st quarter theme of making more money in your pet business. To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging...
Podcast Episode 330: How Online Authority is Essential to SEO for Pet Bloggers: Jessica Shipman of BlogPaws
If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws....
WHAT’S A PETPRENEUR?
Some people credit me with coining this term!
It’s anyone building a career helping pets and their people – trainers, groomers, treat bakers, artists, tech innovators, rescue advocates… if you’re turning your passion for pets into a business, you’re a petpreneur!
I’M YOUR BIGGEST SUPPORTER!
Hi, I’m Tori Mistick! After 12 amazing years in the pet industry, I can tell you this: I get ridiculously excited when I see another pet business succeed. The more we all thrive, the more pets and people we can help!
You’ll often find me traipsing through the mud with my senior chocolate labs or brainstorming with pet pros about marketing strategy. On this page, I share all my favorite resources – exactly what I use to keep my business profitable.
Because if you can’t make money, your business won’t be around to help pets and their people. I’m all about helping you build something that lasts!
I’M YOUR BIGGEST SUPPORTER!
Hi, I’m Tori Mistick! After 12 amazing years in the pet industry, I can tell you this: I get ridiculously excited when I see another pet business succeed. The more we all thrive, the more pets and people we can help!
You’ll often find me traipsing through the mud with my senior chocolate labs or brainstorming with pet pros about marketing strategy. On this page, I share all my favorite resources – exactly what I use to keep my business profitable.
Because if you can’t make money, your business won’t be around to help pets and their people. I’m all about helping you build something that lasts!
Essential TOols I Use +Trust
After 15+ years of testing different tools for my business, here are the ones I personally use and recommend for your pet industry business.
I’m proud to be an affiliate partner for some of these great brands!
EMAIL MARKETING
- Kit: My go-to email platform for its powerful segmentation
- Email Marketing Membership: Save time with proven templates from my girl Liz Wilcox for only $9/month
- Interact: Create fun and practical quizzes to grow your email list
- Tailwind: Schedule and optimize your Pinterest content
SEO + CONTENT
- KeySearch: My preferred tool for keyword research for new blog posts [20% off with KSDISC]
- RankIQ: Pro help with keyword research and content optimization
- Link Whisper: Automate internal linking on your website
- Claude: My favorite AI assistant for content creation, planning and more
- CastMagic: AI-powered podcast transcripts and promotional content
WEBSITE
- Pet Marketing Unleashed Templates: Professional website templates + more for pet businesses [10% off with TORI]
- Divi by Elegant Themes: The WordPress theme I use
- ThriveCart: Host checkout pages and handle payments.
- ThriveCart Learn+: Add-on to host online courses or memberships (like Wear Wag Repeat Society)
BUSINESS OPERATIONS
- Acuity Scheduling: Streamline your booking process
- Libsyn: Professional podcast hosting I’ve used for 5+ years
- Chase Sapphire Preferred: The business credit card I use to earn points on all these tools and subscription!
PROFESSIONAL DEVELOPMENT
- B-School: The best and most comprehensive business course by Marie Forleo
- Dognostics: Where I earned my Canine Enrichment certification
- Profit First: Make sense of business accounting
Support to Take Your Pet Business Further
Join Wear Wag Repeat Society to find a special place that truly fosters community over competition and gives you practical, proven strategies specifically for growing your pet business.
“Since implementing strategies from Wear Wag Repeat Society, my private dog training income has almost doubled each month this quarter!”
Whether you’re just starting your pet business journey or ready to scale to the next level, I’m here to show you the way – with sustainable strategies, genuine support, and a community that gets it.
Let’s Stay Connected!
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