Start or grow your pet business

Your life already revolves around pets, what about your career? Dig in to marketing resources, podcast interviews with pet industry experts and courses to turn your passion for pets into a profitable business.

3 posts to get started on the right paw

Building Trust with Pet Parents: Cassidys Custom Pet Services

On this podcast episode, I’m talking with Cassidy LaMair, the owner of a pet care and dog walking service in Southern California. Cassidy is passionate about providing personalized care to her furry clients and talked to me about why she loves working one-on-one. We...

Review: The Best Print-on-Demand Products for Pet Lovers

If you'd like to sell merchandise for your pet brand online, a great option to consider is Print-on-Demand. This is a technology that allows you to have products created as orders are placed. Print on demand allows you to sell products without investing in a bulk...

4 Steps to Figure Out The Best Blog Post Topics for Your Pet Business

This is a guest post by Mikaela Vargas of Pet Marketing Unleashed. Mikaela and I have worked on a lot of projects together and I'm excited to share her expertise here! The struggle. How often do you sit down to blog and end up just scrolling through Facebook? Or...do...

I’M YOUR BIGGEST SUPPORTER!

Hi! I’m Tori Mistick, the creator of Wear Wag Repeat. I started this blog in 2013 as a creative hobby. I soon discovered how supportive and welcoming the online dog community is and never looked back!

My 10 year old chocolate labradors, Lucy and Burt, inspire me to grow my business so I can help other women improve the lives of pets and their people.

I’m obsessed with interviewing women with all kinds of pet businesses for my podcast, experimenting with online marketing strategies and brainstorming with petpreneurs in my membership community.

Are you looking to go full-time with your pet business? Or do you need accountability and expert advice to go to the next level?

If you’re an aspiring or established petpreneur, you’re in the right place!

I’M YOUR BIGGEST SUPPORTER!

Hi! I’m Tori Mistick, the creator of Wear Wag Repeat. I started this blog in 2013 as a creative hobby. I soon discovered how supportive and welcoming the online dog community is and never looked back!

My 10 year old chocolate labradors, Lucy and Burt, inspire me to grow my business so I can help other women improve the lives of pets and their people.

What’s a petpreneur?

Some people credit me with coining this term! A petpreneur is anyone who works with pets such as a trainer, groomer, leash maker, treat baker, blogger, artist, rescue advocate, tech guru, dog walker… any career that helps pets and their people!

Expert interviews to grow your pet business

Podcast Episode 184: Julie Swan The Honest Dog Breeder

Get to know The Honest Dog Breeder Julie Swan. She’s passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself...

Review: The Best Print-on-Demand Products for Pet Lovers

If you'd like to sell merchandise for your pet brand online, a great option to consider is Print-on-Demand. This is a technology that allows you to have products created as orders are placed. Print on demand allows you to sell products without investing in a bulk...

Podcast Episode 192: How This Dog Blogger Makes $5-10K Per Month: Blog Monetization

In this episode, I’m welcoming back Jessica Williams who first appeared on my podcast on episode 19 where we talked about how to optimize your pet content to get more people to your website. Today, Jessica and I are discussing how to monetize your pet blog. She’s been...

you owe it to pet parents to tell them about what you do!

Check out some of my favorite resources that make it easier to communicate with pet parents. They need to know what you’re working on!
I’m proud to be an affiliate partner for some of these great brands!

EMAIL MARKETING

I love using ConvertKit for my email newsletters! It’s easy to segment my list so the right people get the right emails each week. It’s free up to 1,000 subscribers.

For every dollar spent on email marketing, you can expect to get $42 back! That’s only if you send the emails! My friend Liz Wilcox will give you a weekly template for just $9/month.

SOCIAL MEDIA PLANNING

How much time do you waste thinking of what to post today? Skip the stress by planning ahead. I use Planoly to schedule Instagram and Tailwind to schedule Pinterest.

In the With Dogs Social Reels Membership Charlotte tells me what Reels audio is trending every week so I don’t have to figure it out. Use TORI50 to get 50% off your first month.

WEBSITE

My website is on WordPress, but I use a Divi theme. Having an easy to use theme is key! I actually built this whole page using the visual editor.

If you build it they will… not come! You need to use SEO to help pet parents discover your site. My favorite SEO tool is RankIQ. It helps you write blog posts that rank on page 1 of Google.

Or... enroll in one of my online programs!

I APPRECIATE YOU!

Thank you for taking the time to check out what I do. I’m passionate about helping impact the lives of pets and their people!

I’m here when you want to chew on ideas. I know your dog thinks you’re brilliant, but sometimes you want to talk it through with an expert who really gets pet parents.

If you’re on my email list, you have a direct line to me to ask questions and share why you do what you do. The best part of my job hearing that I was able to help you. That makes this all worth it!