Summer might be coming to an end, but as you’ll hear on this episode, it’s always gelato season! Today’s guest started making gelato for dogs in her own kitchen, and now has her product carried in shops around the West Coast. We talk about how she made the transition...

On this episode we’re getting real… talking about how important it is to be authentic and show the human side of being a dog influencer. Today’s guest talked to me about how she decided to document her dog mommming through social media and blogging, how she uses...

In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the...

In this episode, I’m talking to a pet photographer who has built a full time business in less than 2 years by creating a strong visual style and sticking to her guns when it comes to pricing. She shares advice on how to get your new pet business off the ground. And we...

In this episode, I’m talking to an experienced pet industry pro with a background in corporate retail and professional FUN. The owner of Bow Wow Dog Bakery, Leel Michelle is sharing some great advice about creating a successful brick and mortar pet business like...

In this episode, I’m talking to the dog mom behind Hami in Miami about what it’s like to be a dog influencer and the importance of having an online presence, like a blog, as your brand grows. We also discuss how rewarding it is to share dog joy with the world through...

I get questions from people all the time on Instagram (and in real life) asking me what it’s like to be an influencer. Although it feels strange to describe myself with that term, the fact is that I’m influencing people with my online presence. I hope I’m influencing...

On this episode, we’re geeking out on Instagram! I got to talk to the dog mom behind a huge account that’s all about exploring, camping and living it up with dogs. We discuss her top Instagram growth tips, how to handle accounts with multiple dogs and some gear...

When you think about working with dogs, probably one of the first careers you think of is dog training… yet I haven’t covered that topic very much on this show. That’s why I’m so excited to share with you this interview with a woman who has spent that last 15 years...

In this episode, we’re not just talking about products, sales or marketing, we’re talking about how to make people’s and pets lives better. I absolutely love that today’s guest said that one of her favorite resources is the dog park - I know that I get most of my...

On this episode, I’m talking to an artist who’s taken her creative skill set and combined it with business experience in a variety of industries to create a successful pet brand. Style and design are at the core of everything she does, but operations, hiring, and...

I’m so excited to bring you this interview with a dog harness designer based in Paris, France. Her lifelong passion for dogs and history with some unique rescues inspires the collection that’s all handmade in Germany with 100% vegan materials. I think you’ll be so...

In today’s episode, we’re talking about a much-requested topic - Kickstarter! Today’s guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom’s sewing...

One of the best ways to market your online store is to have customers who already love you singing your praises to their friends. In this episode, I’m going to walk you through how to set up a rewards program for your online shop. I’ll cover various apps you can use...