Are you thinking about starting your own dog training business? If you’re ready to put your pet experience to good use, you should go for it because you could make a difference in the lives of many dogs and their families.
Before you become one of the professional dog trainers everyone recommends to their friends, you need to choose a catchy and memorable name for your dog training business.
You might be asking, “Why is the business name so important?”
Think of it this way, your business name is your first impression, your introduction, your ‘hello’ to potential clients. A great name instantly conveys what your business is all about while also being easy to say and memorable.
I know from my own experience that choosing a clever name can feel like a big decision!
That’s exactly why I enjoy providing you with the resources and knowledge needed to establish a successful pet business. You don’t have to do this alone, I’m here to help! Let’s figure out the name of your business together.
Why Your Dog Training Business Name Matters
Does your business name really matter that much? If you’re providing amazing dog training services, then who cares what you call it?
Unfortunately, if you take that mindset then you could be missing out on a lot of opportunities.
It’s worth it to take the time to come up with the perfect name that accurately represents you, your training approach, and your overall brand vibe. Plus, if you have a creative and catchy name it could help create a buzz in your community because people will enjoy sharing it.
As a pet parent and dog blogger, when I’m looking for local dog trainers online I get a lot of information from just their business name.
Some names give off the first impression that a trainer is all about helping reactive dogs or setting puppies up for success.
Other business names give me the first impression that certain styles of dog training are being used.
If you have a fun and friendly business name, you’re likely to appeal to pet owners who enjoy that kind of energy. On the other hand, if you want to attract a very serious target audience, you will need a much more serious business name.
This is why it’s really important that you put thought into choosing the right name. The first impressions when dog owners see you pop up on Google or social media could be the deciding factor on them reaching out to you (or not). It’s a little harsh but true!
Things to Consider Before Choosing Your Dog Training Business Name
Beyond first impressions, it’s important to have a thorough understanding of your business and what types of services you will be offering.
Will your business be focused on:
- 1-on-1 training
- Solving problem behaviors
- Board and trains
- Group classes
- Specialty classes like canine good citizen or trick dog?
- Do you want to go to people’s homes?
- Will you have a dog training school facility?
Spend time brainstorming everything that you want to do in your dog training business right away. Then think big! Brainstorm what your dream business looks like.
Choosing the right name now will set you up for success to reach your dream one day.
Check that Your Business Name is Available
Speaking of the big picture… you want to have an online presence for potential customers to find you. This should include a website and social media accounts.
As you pick out a unique name for your new business, you need to look into the availability of the name as a domain and username across social media platforms.
To check if a domain name is available, do a Google search for it or check on Google Domains.
For social media handles, you have to go to each platform and check to make sure your name isn’t already being used by someone else.
I strongly suggest you do this before you fall in love with a new business name! You don’t want to pick something that is already being used by a ton of people on social media. It will make it difficult for your clients to find your account, tag you in posts and share your business with all their online friends.
Moral of the story… think ahead and pick a name dog training business name that will serve you now and in the future!
Tips for Coming up with a Memorable and Catchy Dog Training Business Name
Now that we have a clear idea of what types of services your business will offer, your target audience, and checked domain name availability, it’s time for the fun part – brainstorming that perfect pet business name!
Use A Business Name Generator
Business name generators can be incredibly helpful when you’re feeling stuck or just starting out.
They can churn out interesting combinations you might not have thought of and can spark further ideas.
A few popular business name generators are:
Remember, these are starting points, so I wouldn’t recommend using a name that popped right out of a generator. This is just to get your creative wheels turning!
Incorporate Your Name or Your Pet’s Name
Something else to think about is if you should incorporate your name or your pet’s name into the business. It makes your business personal and relatable and instantly provides a story behind the brand.
For instance, you might think if something like “K9 Capers with Kelly” or “Buster’s Behavior Training.”
However, think carefully about the longevity of this choice. If your pet’s name is unique and catchy, it might work perfectly. But if it’s common, you might want to consider another approach.
Having your own name in the business can also limit you if you plan to grow and hire additional trainers in the future.
I’ve also spoken with many petpreneurs who named their business after their pet who later crossed the rainbow bridge. These individuals have told me that they don’t regret that at all!
Having their rainbow bridge pet’s name in the business is a daily reminder of why they do what they do and the wonderful memories they shared.
WOMEN RUNNING THE PET INDUSTRY
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Keep Your Business Name Simple, Relevant and Memorable
Simplicity is key in a business name. Think of all the big names we know today – Amazon, Google, Apple. They’re all simple, easy to say, and easy to remember.
For my business, if I knew my hobby blog would become my career, I might have chosen something more straightforward than Wear Wag Repeat! Oops!
Make sure your business name is relevant to the pet industry. A name like “Pawsitive Training” gives an immediate indication of what the business is about.
Lastly, make your business name catchy. Using fun word tools like alliteration, rhymes, and puns can work wonderfully in making a name stick in your potential client’s mind. Who could forget a name like “Sit Happens”?
Dog Training Business Name Examples
Now that you have a lot of good ideas on how to name your own business, I want to share a list of examples that caught my eye. I hope these names get your creative wheels spinning!
As you look through the list, see what names grab your attention and give you that memorable first impression.
Then ask yourself what it is about that name that caught your eye. That answer will help you figure out an amazing name for your own pet biz!
Also, look out for the names linked below, those links take you to podcast interviews with these business owners!
Catchy Dog Training Business Names
Sit Means Sit
Sit Happens
The Long Leash
City Dog Expert (meet Kimberly!)
Red Pointy Dog Training (meet Lousie!)
Walk the Line
Pawsitive Parenting
Pooch Parenting (meet Michelle!)
Well Mannered Mutts
Creature Good Dog Training (meet Ruth!)
Wag and Reward
Posh Pup Training
Canine Curiosity (meet Chelsea!)
Classy Canines
Bully Brigade & All Training (meet Kelli!)
Gentle Guidance
Smart Bitch Modern Dog Training (meet Jio and Taylor!)
Furever Happy Dog Training
It Just Clicks
Tailored Tails
Curious Canines (meet Stacie!)
Rebarkable (meet Ali!)
One more podcast interview you have to listen to if you’re starting a dog training business is this one with Veronica Boutelle of DogBiz. She has tons of resources for R+ dog trainers and walkers.
Final Thoughts on Naming Your Dog Training Business
To wrap this up, here’s what you need to keep in mind as you think of a good name for your dog training business:
- Your business name should appeal to your target audience
- First impressions are very important
- Serve you now and as your dog training business grows
- Domain name is available
- You can get your business name as a username across social media platforms
- Poll friends, family and your target audience to get feedback on business name ideas
The most important thing I want to share with you before wrapping up this post is just go for it!
Keep it simple and don’t let naming your business hold you back from launching your dog training business.
I work with tons of pet industry business owners all the time, and it breaks my heart when they hold themselves back until everything is perfect.
Remember that you have special knowledge and skills that can make a positive impact on people and their pets. If you want to start your business because you can’t decide on the perfect name, you’re depriving potential customers of getting your help!
I mean this in the most inspiring and supportive way possible. You owe it to pet parents to launch your dog training business. So use the tools and tips in this post to pick out a great name and get started!
Support to Launch Your Pet Business
Do you need extra support to launch your new pet industry business? I offer online courses, a supporting online membership community, and 1-on-1 strategy calls to help you pursue your dog dream!
Save some time by coming to me with your online marketing questions so you can get back to training dogs!
Find more blog posts to help you grow your pet biz:
A Year of Pet Business Content Ideas
This Membership Helps You Grow Your Pet Business Online
Affiliate Marketing Strategies that Work for My Pet Business
Email Marketing for Pet Businesses and Pet Influencers
You have some great tips here. One big one is definitely checking to make sure that a name is available! A local dog trainer here recently was slapped with paperwork saying they had to change their name (had been using it for 2 years) or get hit with a lawsuit. They had operated unnoticed for a while, but the fact they didn’t double-check eventually came back to bite them. It’s always better to be diligent and do it right the first time. Now they are stuck doing a complete rebrand.
Ugh! That is frustrating! Picking something unique is always a good idea. I don’t know what the name of the business is that you’re talking about, but I wonder if it was a little too generic. In the dog world so many things have very similar names! Makes me think that Wear Wag Repeat isn’t so bad after all because at least nobody else is trying to use that! Although years ago I met a lovely woman with a shop called Dog Love Repeat 🙂